The Wine Movie – Blog A Three Crows film

Announcing “Vino Veritas”

When we were filming a sunset at Airlie Winery in the Willamette Valley, we arrived at the official name for our latest film project. The Wine Movie will now be called, “Vino Veritas: an American wine movie.”

“In Vino Veritas” is an ancient Roman phrase that means, “in wine there is truth.” This phrase certainly rings true with the winemakers and wine business folks we’ve talked to so far. For them, making wine is part philosophy, art, science, agriculture and passion. It’s not just a job, but a connection to deeper truths in their own nature.

I’m not sure where this whole project is going to lead. It’s kind of like connecting the dots. But we already know that we’re going to capture a variety of attitudes, philosophies and deep and complex obsessions with grapes and wine. We’re calling this part of our process “prospecting,” or seeking those stories and characters that we’re going to follow for the next couple of years. We don’t even know what all of those stories are going to be. But at least we have a title.